6 Tips for Email Marketing
Content marketing is one of most important trends in public relations this year. It’s all about promoting your business to followers with useful content. A great way to do that is through email...
View ArticleMake Some News
There’s been a lot of talk lately about the value of content — company news and opinion — in driving potential customers to a small to medium business website or social media platform. One of my...
View ArticlePart One: What does our visual culture have to with your company?
It’s no secret that with the rise of social media, a highly visual culture has emerged. High quality, sharable images reign supreme online. One of the biggest mistakes a company can make when posting...
View ArticlePart Two: What does our visual culture have to with your company?
Recently I explained why multimedia is important for companies to leverage coverage in important traditional and social media… In this blog, I’ll explain how to use photos/videos to get the best...
View ArticleTips for Building Up Your Business on LinkedIn
An average of 45 million profiles are viewed on LinkedIn each day. As a result, LinkedIn has become a key tool to help market your business and professional life. LinkedIn company pages don’t have the...
View ArticleAre you making a fool of your brand on Twitter?
Last week the Twitter-sphere was a buzz about the “Why I Stayed” hashtag. It went viral after a video surfaced of now suspended NFL running back, Ray Rice, punching his then finance in an elevator....
View ArticleDon’t Forget LinkedIn in Your Content Marketing Mix
Let me start out by saying that I don’t think advertising is dead. There is a lot of talk out there that it’s limping along as content creation sprints forward leaving it in the dust. But, let’s be...
View ArticleKeep Tweeting During the Holidays
Merry Christmahanakwanza…Twitter? With the holidays in full swing it’s easy to put your business social media accounts on the back burner. However, understanding how to engage with your Twitter...
View ArticleThree Public Relations Resolutions for the New Year
I’m not a big fan of resolutions. They are so easy to make and so hard to keep. Eat less, spend less, exercise more and get organized. They all seem to center around self-deprivation and denial. I...
View ArticleMaking the Most of Twitter Analytics
I recently attended a webinar where Jimmy Hang, Twitter’s SBM marketing manager, explained how to use Twitter Analytics to inform and improve your business’ marketing strategy. For those unfamiliar...
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